Big Snow Sports Foundation visual identity system + website
Big Snow Sports Foundation is a new 501(c)(3) non-profit
organization focused on creating community driven outdoor recreation opportunities
for everyone. Established to enhance and provide for the
long-term sustainability of Big Snow Resort in Michigan’s western Upper
Peninsula, the fund aims to revitalize the area by attracting youth, outdoor enthusiasts, and
competitive athletes from a region with a population of over 60 million.
The identity relies on a modern, minimal logo with a bold color scheme that reflects the natural colors and changing seasons of the surrounding environment.