Big Snow Sports Foundation


Big Snow Sports Foundation is a new 501(c)(3) non-profit organization focused on creating community driven outdoor recreation opportunities for everyone. Established to enhance and provide for the long-term sustainability of Big Snow Resort in Michigan’s western Upper Peninsula, the fund aims to revitalize the area by attracting youth, outdoor enthusiasts, and competitive athletes from a region with a population of over 60 million.

The identity relies on a modern, minimal logo with a bold color scheme that reflects the natural colors and changing seasons of the surrounding environment.

Project: visual identity system, website, marketing materials
Michigan, USA, 2021



© 2021 Shane McLean