Herbstmesse 2019 – 2021

Key visual for Herbstmesse 2019 – 2021, celebrating the 550-year anniversary of Basel’s Autumn Fair. Designed in a competition setting, the goal of the key visual was to evoke the liveliness and festive spirit of the fair, while honoring it’s historic tradition. 

Hand-drawn illustrations reflect the playful and sensual experience of the fair’s traditional sweet treats, thrilling rides, flashing lights and sounds. 

Basel, Switzerland  2018




© 2021 Shane McLean